Operation Enduring Digitarti--Home
Viral marketing, he thought, viral marketing is what I need to
make Operation Enduring Digitarti a success. If I can just get some
attractive young fans to go around talking about me I'll take the
publishing industry by storm.
Made sense at the time. After all, the best publicity is always free.
And it had to be better than spending hours on hold. I'm going out to
find some hot young fans who will spread the word and make me a
superstar without having to spend a dime.
But you see there were two problems with his plan: First, he was a middle aged white male going through male menopause and didn't know any
hot young fans who were willing to promote his "talent" for free. Most wouldn't if he paid them. And second it
was time to mow the lawn.
"Oh well," he mumbled, "Might as well go deep in debt for that used red sports car."